Privacy Policy

Last updated: January 15, 2026

1. Introduction

This Privacy Policy explains how Mimic ("we", "us", "our") collects, uses, and protects your information when you use our Chrome Extension ("Extension", "Service"). We are committed to protecting your privacy and being transparent about our data practices.

2. Information We Collect

2.1 Information You Provide

  • Photo uploads: Portrait photos you upload for virtual try-on
  • Google Account: Email address via Google OAuth for authentication
  • Contact form submissions: Name, email, and message when you contact us

2.2 Automatically Collected Information

  • Usage data: Number of try-ons generated, features used
  • Technical data: Browser type, extension version, error logs
  • Analytics data: Page views and interactions via Google Analytics

3. How We Use Your Information

We use collected information to:

  • Process your photos to generate virtual try-on images
  • Authenticate your identity and manage your account
  • Provide customer support
  • Improve the Extension based on usage patterns
  • Detect and prevent abuse or fraud
  • Communicate important updates about the Service

4. Third-Party Services

We use the following third-party services to operate Mimic:

4.1 Google AI Studio (Gemini)

Your uploaded photos and product images are sent to Google AI Studio (Gemini models) for AI processing. This is essential for generating virtual try-on images. Google's privacy policy applies to this processing: Google Privacy Policy

4.2 Google Analytics

We use Google Analytics to understand how users interact with our website. This includes cookies and tracking technologies. You can opt out using Google's opt-out browser add-on.

4.3 Firebase (Firestore)

We use Firebase Firestore to store user account data (email, VIP status, usage counts). Firebase is a Google service subject to Firebase Privacy Policy.

4.4 Google OAuth

We use Google OAuth for authentication. We only access your email address and basic profile information.

5. Photo Data Handling

This is important:

  • Your uploaded photos are stored locally in your browser's extension storage
  • Photos are transmitted to Google AI Studio only when you initiate a try-on
  • We do NOT permanently store your photos on our servers
  • Generated try-on images are returned to your browser and not stored server-side
  • You can delete your photo anytime via the extension popup

6. Data Retention

  • Local photo storage: Until you remove it or uninstall the extension
  • Account data (Firebase): Retained while your account is active
  • Analytics data: Up to 26 months (Google Analytics default)
  • Contact form messages: Retained for support purposes until no longer needed

7. Data Security

We implement appropriate security measures including:

  • HTTPS encryption for all data transmission
  • OAuth 2.0 for secure authentication
  • Google Cloud's security infrastructure
  • No plain-text storage of sensitive information

8. Your Rights (GDPR)

If you are in the European Economic Area (EEA), you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a machine-readable format
  • Object: Object to processing of your data
  • Withdraw consent: Withdraw consent at any time

To exercise these rights, contact us via the contact form.

9. Children's Privacy

Mimic is not intended for users under 18 years of age. We do not knowingly collect data from children. If you believe a child has provided us with personal information, please contact us immediately.

10. Cookies

Our website uses cookies for:

  • Essential cookies: Required for website functionality
  • Analytics cookies: Google Analytics for usage statistics

The Chrome Extension itself does not use cookies; it uses Chrome's local storage API.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by updating the "Last updated" date and, where appropriate, providing notice through the Extension or website.

12. Contact Us

For privacy-related questions or to exercise your data rights, please contact us through:

13. Legal Basis for Processing (GDPR)

We process your data based on:

  • Consent: When you accept our Terms and upload your photo
  • Contract: To provide the virtual try-on service you requested
  • Legitimate interest: To improve our service and prevent abuse